DNN's flagship product is a CMS for community engagement and management functionality. The CMS only defined one level of (global) admin. Community Managers (CM) are a distinct persona requiring regular access to an appropriate feature subset of the CMS. This project was to create a user experience (UX) dedicated to Community Managers and their use case.
Distributed Community Manager (CM) Controls
CM controls are mixed with admin functions
Surface actionable items (in-context and notifications)
Improve efficiency of CM UX (unique dashboard)
Ability to manage users
Clear information architecture - accessibility of frequent and important information
Facilitate Community Management tasks
Intuitive UX for both contextual and meta information / controls
Provide strategic feedback regarding community activity – proactive vs reactive
Eliminate lost tasks (notifications)
This project was done through my consulting business. I worked onsite with their internal product team, including a community project manager with developer roots, a UX designer, and milestone collaboration with the CEO and CTO. We ran a week-long design sprint to identify and prioritize community features from the larger CMS product into a dashboard for the CM persona. During the sprint, concepts for all components of the product were worked out in sketches. Selected concepts were refined in wireframe, and a keynote proto was created at the end of the sprint. Once approved by the board and execs, I directed 2 additional designers on UI/visual concepts. The final concept was selected and I designed all screens of the product (desktop and mobile responsive), handed off redlined files, and worked with dev through QA.
Evoq brand identity
The product opened a new target audience in their key demo. It’s low price point and essential community features provided a clear upsell opportunity to existing customers. Feedback has been extremely positive. The new system design and patterns we created are now the de facto standard for all DNN products.