Parker Moore Design
DNN thumb.png

DNN: Branding

DNN (formerly DotNetNuke) makes one of the most widely used open source CMS on the web. I served as the Creative Director and sole designer, working closely with their leadership team to reimagine the brand and products from the ground up – strategy, naming, identity, application, and production. The new DNN brandmark is a beacon, referencing DNN’s mantra of commerce and community in balance. Two shapes create a new form greater than the sum of its parts. The narrative is bold and minimal in application with focused palette, custom illustration, and photography from their community.

 

Brand identity

 
DNN ID
DNN brandmark
Brandmark variations
Supporting logos and editorial
 

Web design

 
Featured
Brand relaunch homepage

Brand relaunch homepage

Homepage, recent update

Homepage, recent update

About Us page, detail

About Us page, detail

Technology page

Technology page

Product page

Product page

Editorial illustrations

Editorial illustrations

Webinar UI

Webinar UI

Homepage, carousel slide 2

Homepage, carousel slide 2

404 page

404 page

Navigation detail

Navigation detail

Partner Program UI

Partner Program UI

 

“Doing” environmental campaign

DNN approached me with a deceptively simple request – create imagery for their corporate values. Instead of lush stock photo landscapes with large point motivational clichés, I designed a pop-fueled campaign concept called “Doing.” The results, by all accounts, made an impact and positively transformed the office.