Wendy’s, Identity Redesign & Style Guide
Contracting with Tesser in SF, I was one of two lead designers on the final round of Wendy’s rebrand. We were tasked with mining the space between two very different consumer-tested final design concepts for the new Wendy. After hundreds of minute iterations and meticulous spline-tweaking, the new Wendy cameo and wordmark was approved and ready for prime-time. I then art directed and designed the rebrand style guide.
Tronic.Fm, Branding
Tronic.fm is a platform to discover, promote and engage the Electronic Music community. I worked closely with founders to clarify strategy, then designed the brand platform, identity, and launch materials. The chosen brand concept references a dynamic bump in the wav form – the beat drop.
Tenor Partners, Branding
Tenor Partners is an advisory of independent marketing and investment professionals who bring senior expertise to critical private investor milestones - the launch of a new fund, a new thesis, a new GP. I worked with principals on brand strategy, and designed a range of identity concepts. The chosen mark conveys a sense of foundation, alignment, and growth.
Liaison Artists, Brand & Website Design
Liaison Artists is an SF-based talent agency primarily focused on international electronic music acts. The client requested a range of wordmark-only design solutions for the identity. I leveraged the “L” motif as structure for the business cards and website design. The site's focus is the artists – dynamic profiles with audio players, videos, press kits, news, and gig information.
Minty Fresh, Brand Identity
MintyFresh Digital is an SF-based advertising agency doing some very cool work. And that's pretty much what the design concept is all about. MintyFresh = cool ideas.